Pricing & Packaging Blueprint for Scaling a Pharmacy-Focused SaaS ERP Across MENA
A pharmacy-focused SaaS ERP provider operating across MENA had achieved strong platform adoption with an expanding ecosystem of integrations and add-ons. The client needed a structured, data-driven approach to package, price, and monetize these offerings while staying aligned with regional market dynamics and strengthening platform scalability.
- Industry
- SaaS · Enterprise Resource Planning
- Region
- MENA
- Duration
- 6 months
The challenge
Design a data-driven pricing, packaging, and onboarding strategy for the ERP and add-ons portfolio - identifying quick wins for incremental revenue, defining bundles, and producing a roadmap for a marketplace that makes add-ons discoverable and billable.
The approach
- 01
Package review and competitive benchmarking
- Evaluated current ERP modules (point-of-sale, inventory management, compounding) against regional competitors.
- Assessed competitor add-ons such as marketing automation and loyalty programs.
- Prioritized add-ons for monetization across categories.
- 02
Subscription and onboarding flow mapping
- Designed subscription and onboarding journeys from discovery through adoption.
- Proposed modular contract structures enabling flexible billing.
- Recommended UI/UX adjustments for marketplace-style add-on visibility.
- 03
Pricing strategy and roadmap
- Developed tailored commercial models - one-time fees, recurring subscriptions, and referral-based models.
- Optimized bundle design based on cost sensitivities.
- Outlined short-term monetization plays and a long-term roadmap, informed by Van Westendorp willingness-to-pay analysis and customer interviews.
The result
Delivered a structured pricing, packaging, and onboarding blueprint - with prioritized quick wins for incremental revenue and a roadmap toward a discoverable, billable add-ons marketplace.
Quantitative metrics for this engagement are shared on request, in line with the client's confidentiality preferences. Talk to us for the briefing.
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